News

Atlanta – August 3-8 World of Prom and Formal – AmericasMart    Allure BridalsShowroom: 12-N101   Sunday, August 3rd6:00pm – 8:00pm - Welcome Party … read more

We know many of you use National Bridal Sale Week to clear inventory and offer off-the-rack deals — but what about the brides who still want something new? To support your brides who prefer … read more

Following up on our previous communication regarding the tariff surcharge implemented April 5, 2025 and are pleased to share a positive update, an upcoming pricing change, and a revision to our credit … read more

At Allure Bridals, we’re committed to delivering the exceptional quality and service you’ve come to expect—no matter the challenges we face. Recently, however, rising tariff cos … read more

  Please click below to download the Discontinuation Notice for June 1, 2025. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available f … read more

We are reaching out to inform you that, effective immediately, we must discontinue styles F263 and M709 due to our lace supplier discontinuing the specific lace used in these desig … read more

Please click below to download the Discontinuation Notice for December 1, 2024. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for c … read more