Amazing news! We're going full glam.

We are proud to officially announce the pivotal acquisition welcoming Portia & Scarlett, the esteemed Australia-based force behind innovative and provocative pageant and formalwear, into our family of brands.

As Allure Bridals assumes leadership of the Portia & Scarlett business, this union launches an exciting new venture into the prom and pageant space. The acquisition ignites a shared pursuit to expand the brand’s global reach while continuing to foster the leading-edge designs behind it.

To maintain continuity within the brand, Portia & Scarlett’s Australia-based team will be led by co-founder and designer Vicki Vlahos. She will seamlessly continue her pivotal role in shaping the brand's identity and fostering meaningful client relationships. Her unwavering dedication and creative prowess will serve as the guiding force behind the brand's evolution. Recognizing the crucial role that design and social content play in making Portia & Scarlett an exceptional brand, under Vicki’s leadership, we eagerly anticipate steering the brand towards a broader global reach while honoring its foundational identity and core values.

An official press release is scheduled to be released in the coming week. In the meantime, we are committed to working diligently to ensure a smooth and successful transition.

As we enter a new year and season of new innovation, we are thrilled to welcome Portia & Scarlett into the Allure Bridals family of brands.

Sincerely,