Dear Valued Allure Customer,

At Allure, we are always looking for ways that we can better serve you – our customers! In 2021, we hired our new Chief Technology Officer, Alfred Miranda, who has spent the last year deeply ingrained in the bridal industry, working directly with retailers while also performing a top-to-bottom analysis of our systems and processes.

Now, we are excited to use his learnings to advance the bridal industry while automating processes and improving efficiencies within our business.

The past few years have seen a shift in bridal habits and expectations. Synthesizing the wedding dress shopping experience — from social media inspiration to appointment booking to saying ‘yes’ to the dress — is of paramount importance to the Millennial and Gen Z bride, all the while maintaining the personal, intimate nature of such an emotional season of life. As a leader in the industry, Allure Bridals will be incorporating new technologies and leveraging new systems to better serve the modern bride. This transformation will occur in phases, and we'll continue to communicate with you every step of the way. For now, we wanted to introduce you to our first initiative:

Zendesk, our new CRM (Customer Relationship Management) communication platform. Now, our team will be able to access all client information in one central location, making it easier to pull-up account information, set reminders, and more. Zendesk will initially onboard via email and will incorporate voice communication features in the near future. Starting this week, you will see email communications that will start going through this new platform. We kindly ask that you update your contact records so that communications will flow through Zendesk. Instead of emailing direct Allure representatives, we will use the following support emails:

US

General Support: support.us@allurebridals.com

Accounting: accounting.us@allurebridals.com

UK

General Support: support.uk@allurebridals.com

CA

General Support: support.ca@allurebridals.com

Accounting: accounting.ca@allurebridals.com

While we know change is not always easy, it is necessary in order to keep a competitive edge and meet the ever-changing needs of our customers and consumers. It’s an exciting time for us and we hope you are just as excited! We appreciate your partnership -- and patience as we adjust to these new platforms.

Best Regards,
Janna Looney
Chief Operating Officer