News

Introducing Bridgerton WeddingsThe secret is out! Allure Bridals is revealing a collaboration with Shondaland’s eminently bingeable Netflix Regency Era dramas Bridgerton and Queen Charl … read more

Please click below to download the Discontinuation Notice for June 1, 2023. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for close … read more

We are always looking to expand our library of images! Brides and retailers are always asking to see alternate colorways, customizations and fabrics not photographed in studio or on location by Allure … read more

Urgent: Change to Ship Dates - Update We are pleased to announce that lockdown conditions in Guangzhou have improved and our fabric suppliers have reopened! Effective Monday, December 12, 2022 t … read more

Dear Allure Retailer,At the start of 2020, few of us would have anticipated that now, more than 2 years later that we would still be facing the lockdowns as a result of Covid. These past few years hav … read more

Dear Valued Allure Customer, At Allure, we are always looking for ways that we can better serve you – our customers! In 2021, we hired our new Chief Technology Officer, Alfred Miranda, … read more

Announcing the Discontinuation Notice for December 1, 2022. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for closeout until& … read more

The All New Fall 2022 Collection are Now LiveAllure Fall 2022 brand family collections embrace the elegant sensuality of current bridal trends — including stunningly fluid, slit skirts and statement s … read more