News

You'll find a list of the upcoming discontinued styles below. Please click the button below to download the Discontinuation Notice for June 1, 2026. Please note that all styles will not be … read more

We know how important it is for brides to have the opportunity to make their gown uniquely their own, and we’re committed to continuing to offer those special touches that make each dress one of … read more

As a friendly reminder, we are closed on Saturdays during November and December, but we want to ensure you still have access to our inventory. Our online portal remains available 24/7 for checking st … read more

Portia & Scarlett Prom 2026 collections are now live on our website and portal! You’ll also find updated creative assets available for your marketing use. You can download all current Porti … read more

Please click below to download the Discontinuation Notice for December 1, 2025. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available … read more

Atlanta – August 3-8 World of Prom and Formal – AmericasMart    Allure BridalsShowroom: 12-N101   Sunday, August 3rd6:00pm – 8:00pm - Welcome Party … read more

We know many of you use National Bridal Sale Week to clear inventory and offer off-the-rack deals — but what about the brides who still want something new? To support your brides who prefer … read more

Following up on our previous communication regarding the tariff surcharge implemented April 5, 2025 and are pleased to share a positive update, an upcoming pricing change, and a revision to our credit … read more