News

Send Us Photos of your Retail Space!At Allure, we understand the importance of showcasing your unique retail spaces to prospective brides. To help us promote your store and create a memorable shopping … read more

The Spring 2024 Collections are taking shape, which means we are ready to hit the road again with our all new collections! This season’s collections travel through time and space — from Regency E … read more

Introducing Bridgerton WeddingsThe secret is out! Allure Bridals is revealing a collaboration with Shondaland’s eminently bingeable Netflix Regency Era dramas Bridgerton and Queen Charl … read more

Allure Bridals is thrilled to introduce BrandFolder as our new Digital Asset Management (DAM) platform! For those who are unfamiliar, a DAM is a cloud-based tool that allows businesses to store, manag … read more

Please click below to download the Discontinuation Notice for June 1, 2023. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for close … read more

Announcing the Discontinuation Notice for March 1, 2023 for our Disney Fairy Tale Weddings Collections. Please note that all styles will not be able to be reordered after this date. Inventory will als … read more

We are always looking to expand our library of images! Brides and retailers are always asking to see alternate colorways, customizations and fabrics not photographed in studio or on location by Allure … read more

We have bulk inventory of E174, E200 and E269 which had a dye lot difference from our original sample so there is not as much sparkle and looks more silver than gold. They are to be sold off the floo … read more