News

It’s the most magical day of the year! The newest season of our Disney Fairy Tale Weddings Collection is now live on our website. The 18 bridal gowns feature designs inspired by Ariel, Aurora, Belle, … read more

Amazing news! We're going full glam.We are proud to officially announce the pivotal acquisition welcoming Portia & Scarlett, the esteemed Australia-based force behind innovative and provocati … read more

Premier bridal brand boldly ushers in a new era with the strategic addition of Marco and Maria Montenegro and Raquel Cadourcy, signaling the next stage of growth looking into 2024MEMPHIS, TN, December … read more

Please click below to download the Discontinuation Notice for December 1, 2023. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for c … read more

Send Us Photos of your Retail Space!At Allure, we understand the importance of showcasing your unique retail spaces to prospective brides. To help us promote your store and create a memorable shopping … read more

The Spring 2024 Collections are taking shape, which means we are ready to hit the road again with our all new collections! This season’s collections travel through time and space — from Regency E … read more

Introducing Bridgerton WeddingsThe secret is out! Allure Bridals is revealing a collaboration with Shondaland’s eminently bingeable Netflix Regency Era dramas Bridgerton and Queen Charl … read more

Allure Bridals is thrilled to introduce BrandFolder as our new Digital Asset Management (DAM) platform! For those who are unfamiliar, a DAM is a cloud-based tool that allows businesses to store, manag … read more