News

Announcing the Discontinuation Notice for December 1, 2022. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for closeout until& … read more

Spring 2023 Collections It’s that time again! Our marketing department & product development teams have been working tirelessly over the past few months designing and curating our Spring 2 … read more

The All New Fall 2022 Collection are Now LiveAllure Fall 2022 brand family collections embrace the elegant sensuality of current bridal trends — including stunningly fluid, slit skirts and statement s … read more

We invite you to join us for another exciting Allure on Tour season. Make your plans now to visit us as we present our newest styles from our Spring 2023 collections. Contact your Allure sales … read more

We received word from one of our bridesmaids factories that they are experiencing serious material delays, labor shortages and a dramatic increase in textiles which would result in a 30% increas … read more

Drastic shifts in past years – due chiefly to Covid’s unmitigated impact on materials costs, labor shortages, freight increases and other economic and logistical factors – have demanded price ad … read more

Dear Valued Allure Customer,As a reminder, we ask that all requests for adding of unique fabrics be quoted on an individual basis. The fabric change charge of $75 / £60 / €75 only appli … read more

We are moving forward with ZOOM trainings for the month of May! Store owners, managers, stylists and new hires are welcome to join us virtually for the following educational training offered in … read more