News

Allure Bridals is thrilled to introduce BrandFolder as our new Digital Asset Management (DAM) platform! For those who are unfamiliar, a DAM is a cloud-based tool that allows businesses to store, manag … read more

Please click below to download the Discontinuation Notice for June 1, 2023. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for close … read more

Announcing the Discontinuation Notice for March 1, 2023 for our Disney Fairy Tale Weddings Collections. Please note that all styles will not be able to be reordered after this date. Inventory will als … read more

We are always looking to expand our library of images! Brides and retailers are always asking to see alternate colorways, customizations and fabrics not photographed in studio or on location by Allure … read more

We have bulk inventory of E174, E200 and E269 which had a dye lot difference from our original sample so there is not as much sparkle and looks more silver than gold. They are to be sold off the floo … read more

Urgent: Change to Ship Dates - Update We are pleased to announce that lockdown conditions in Guangzhou have improved and our fabric suppliers have reopened! Effective Monday, December 12, 2022 t … read more

Buckle Pants DiscontinuationStarting summer of 2023, all buckle pants will be special-order only for bulk orders. We will continue to stock our elastic pants for fast delivery. … read more

Dear Allure Retailer,At the start of 2020, few of us would have anticipated that now, more than 2 years later that we would still be facing the lockdowns as a result of Covid. These past few years hav … read more