News

Urgent: Change to Ship Dates - Update We are pleased to announce that lockdown conditions in Guangzhou have improved and our fabric suppliers have reopened! Effective Monday, December 12, 2022 t … read more

Buckle Pants DiscontinuationStarting summer of 2023, all buckle pants will be special-order only for bulk orders. We will continue to stock our elastic pants for fast delivery. … read more

Dear Allure Retailer,At the start of 2020, few of us would have anticipated that now, more than 2 years later that we would still be facing the lockdowns as a result of Covid. These past few years hav … read more

Dear Valued Allure Customer, At Allure, we are always looking for ways that we can better serve you – our customers! In 2021, we hired our new Chief Technology Officer, Alfred Miranda, … read more

Announcing the Discontinuation Notice for December 1, 2022. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for closeout until& … read more

Spring 2023 Collections It’s that time again! Our marketing department & product development teams have been working tirelessly over the past few months designing and curating our Spring 2 … read more

The All New Fall 2022 Collection are Now LiveAllure Fall 2022 brand family collections embrace the elegant sensuality of current bridal trends — including stunningly fluid, slit skirts and statement s … read more

We invite you to join us for another exciting Allure on Tour season. Make your plans now to visit us as we present our newest styles from our Spring 2023 collections. Contact your Allure sales … read more