News

Announcing now the Discontinuation Notice for December 1, 2021. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for closeout until De … read more

Starting June 5th through October 30th, our Customer Service will be open for calls on Saturday between the hours of 10am - 5pm. Saturdays are such a busy time for our independent retailers, and … read more

We're hitting the road again to bring you the all new Spring 2022 Collections from Allure, Madison James, Wilderly & Abella. Save the dates to view the collections in person with 1-on-1 appointmen … read more

THANK YOU FROM YOUR ALLURE BRIDALS FAMILY We wanted to thank all of our amazing retailers for a successful Allure On Tour season. It was wonderful seeing so many familiar faces and working wi … read more

Announcing now the Discontinuation Notice for June 1, 2021. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for closeout until J … read more

We’re hitting the road again to bring you the all new Fall 2021 Collections from Allure, Madison James, Wilderly, and Abella. Save the Dates to view the collections in person with 1-on-1 appoint … read more

Announcing now the Discontinuation Notice for Dec 1, 2020. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for closeout until Dec 1, … read more

Effective immediately, style 3209 and F147 are now discontinued. We apologize for any inconvenience this may cause but our supplier just notified us that the lace is no longer available so we will not … read more