News

Announcing now the Discontinuation Notice for June 1, 2022. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for closeout until … read more

We are excited to start the new year as we launch our new virtual training lineup. Store owners, managers, and new hires are welcome to join us virtually for the following educational trainings offere … read more

We invite you to join us for another exciting Allure on Tour season. Make your plans now to visit us as present our newest styles from our Fall 2022 collections. Contact your Allure sales representa … read more

To our valued customers and team members — In the wake of the Covid-19 pandemic, mounting supply cha … read more

Announcing now the Discontinuation Notice for December 1, 2021. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for closeout until De … read more

Starting June 5th through October 30th, our Customer Service will be open for calls on Saturday between the hours of 10am - 5pm. Saturdays are such a busy time for our independent retailers, and … read more

We're hitting the road again to bring you the all new Spring 2022 Collections from Allure, Madison James, Wilderly & Abella. Save the dates to view the collections in person with 1-on-1 appointmen … read more

THANK YOU FROM YOUR ALLURE BRIDALS FAMILY We wanted to thank all of our amazing retailers for a successful Allure On Tour season. It was wonderful seeing so many familiar faces and working wi … read more