News

Announcing now the Discontinuation Notice for June 1, 2021. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for closeout until J … read more

We’re hitting the road again to bring you the all new Fall 2021 Collections from Allure, Madison James, Wilderly, and Abella. Save the Dates to view the collections in person with 1-on-1 appoint … read more

Announcing now the Discontinuation Notice for Dec 1, 2020. Please note that all styles will not be able to be reordered after this date. Inventory will also not be available for closeout until Dec 1, … read more

Effective immediately, style 3209 and F147 are now discontinued. We apologize for any inconvenience this may cause but our supplier just notified us that the lace is no longer available so we will not … read more

We are coming to you this season! Please mark your calendar and save the dates for our Spring 2021 Sales events! Please reach out to your sales rep or email info@allurebridals.com for more inform … read more

Dear Valued Customer, Thank you for your continued patience and support during this time of unpredictable production and logistical restraints. We are happy to announce that we will be reinstating … read more

To our Valued Retailers,  I would like to extend a special thank you to our independent retailers across the globe. Despite evolving city mandates, you continuously find ways to su … read more

For Fall 2020, Allure Bridals looks to the arresting sunsets and boundless horizons of the American West to showcase yet another season of incredible gowns. Rich detail work and luxurious fabrics are … read more